Finishing Touch Flawless Launches New Campaign Featuring Halle Berry

Beauty Devices Never Looked So Elegant and So Enticing

Wayne, NJ / January 3, 2021 – Finishing Touch Flawless™, the Church & Dwight Co., Inc. (NYSE:CHD) beauty brand, launched its new Halle Berry campaign this month to rave reviews. The commercials, titled “Define” and “F-Words”, feature Ms. Berry and the empowerment that arises from discovering your own sense of beauty and style, and how beauty tools from Finishing Touch Flawless are created to help you be your best you.

“We have always viewed our tribe, the Flawless customer,” said Hayley Parisi, brand manager of Finishing Touch Flawless, “as diverse, savvy, and fearless, as well as independent and adventurous. We work to bring these women creative solutions to common hair removal, skin, and beauty problems, and have developed high quality, easy, and painless beauty devices designed to help every girl be her best version of herself. Our new campaign takes this position head-on and Ms. Berry personifies the simplicity of real beauty.”

The multi-media campaign featuring Ms. Berry begins airing in January and will run throughout the year. For more information on Flawless product line visit www.FlawlessBeauty.com

About Church & Dwight Co., Inc.
Church & Dwight Co., Inc. manufactures and markets a wide range of personal care, household and specialty products, under the ARM & HAMMER™ brand name and other well-known trademarks.

About Finishing Touch Flawless
Finishing Touch Flawless was born in 2017 to provide beauty products that offer simple solutions to common, everyday beauty struggles. Finishing Touch Flawless has developed products and technologies that provide instant and painless solutions that combine beautifully feminine cosmetic designs with powerful engineering. Brand products have achieved high recognition and accolades from beauty editors and department stores such Cosmopolitan, Drug Store Retailers, Product of the Year, and more. Flawless hair removal products are the #1 selling products in the U.S. for 3 years running (A.C. Nielsen, Units Sold, All Channels, 52 weeks ending 2017, 2018, and 2019). Finishing Touch Flawless is dedicated to helping women look and feel their best by offering innovative devices that bring the Spa, Dermatologist office, or Salon safely into your home, with quality products at an affordable price.

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The Flawless® mission is to help women everywhere look and feel their best. We provide the best, innovative solutions for everyday beauty problems by making products that provide the Finishing Touch® needed to look and feel Flawless® every day.

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We've all experienced the "uh-oh" moment when you see a stray chin hair, notice a shadow over your lip, or spot the dreaded growth of a unibrow. The literal and figurative pain of waxing, shaving, lasering and layering of chemicals to fight this battle only lends in pain and embarrassment of these moments. Whether you're just entering the world of beauty, or a beauty veteran, these moments pop up consistently throughout our lives and effect the way we present ourselves throughout our day.

Finishing Touch® Flawless® knows all too well what it's like when you look in the mirror and what you see on the outside, affects how you feel on the inside.

Be Flawless From Head To Toe™

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